It’s no secret that Binary Options are big business right now. Traditional online forex traders are turning to binary options en masse for a number of reasons, the most important of which being the fact that trading binary options is quicker, easier and less risky than trading traditional forex. The increased interest in this financial vehicle has led to many new binary brokers entering the market each and every month. This means more competition and a potentially slimmer slice of the pie for all concerned. This is why the running of a successful affiliate program is not only imperative, but it will continue to become increasingly important as time goes on. If you want as many new traders as possible finding your site rather than that of your competitors you need to start thinking about how you can use affiliate marketing to boost you client base.
Binary options is now officially the fastest growing financial instrument on the retail trading market.
After 2008 the market saw an explosion in interest after the Chicago Board of Trade began listing binary options in the wake of a positive SEC ruling.
The upswing in popularity is comparable to that of online forex, which is a far larger industry, this suggests that there is considerably more headroom in binary options trading.
This popularity and the potential for further growth makes the use of successful affiliate marketing campaigns essential to the on-going growth and success of every broker wanting that highly desirable top spot.
In fact the importance of affiliate marketing cannot be overstated. The projected growth of the affiliate industry has been set at 34% for the next few years, this growth tops both mobile trading and social media as far as potential revenues are concerned.
While tricky to get right, and demanding a great deal of worth, including consistent monitoring of page rank statistics, the return on investment for the running of a successful affiliate program now dwarfs practically all other methodologies.
The reason for this is that affiliate marketing touches on a number of areas that would ordinarily have to be handled separately by a number of in-house teams. By allowing affiliates to handle these areas for you the benefits reaped by your company are multiplied and the costs are reduced.
For instance a solid roster of affiliates will not only generate a consistent flow of high quality leads that your sales teams can properly capitalise on, they will also effectively manage your online reputation, making sure that your company’s name appears everywhere and becomes firmly impressed on the minds of all potential customers before they ever reach for their credit cards. It also means that any news you have to share with people not already gets distributed quickly and widely and without you having to go to the lengths of spreading it yourself.
Recruiting the right affiliates and supplying them with the best, most up to date information about your company will see your online presence expand and bring in more clients. It’s a cycle that builds on itself with relatively little capital or effort needing to be expended on your end. For these reasons, in an increasingly competitive market, you ought to be devising your very own affiliate strategy today.
George Milios is the founder of onlineforextrading.net, the binary options and forex news portal which is dedicated to providing you with all the information you need to successfully trade.